Full Service – everything from a single source
With Quality Marketing you get everything from a single source: methodological advice, recruitment of respondents, rental of test studio facilities, development of discussion guidelines and questionnaires, moderation, reporting and the presentation of the action-oriented results.
YOUR ADVANTAGE: One professional contact person for you who is familiar with your topic and has a professional network to rely on.
Group discussions
‚Focus Groups‘ online or offline
A group discussion will usually include 4 – 6 participants, taking place under the guidance of a moderator, on the basis of a discussion guide. This leaves room for open and creative discussions. Since the consumers discuss the topics among themselves, deep insights into the motivations and attitudes of the consumers emerge.
YOUR ADVANTAGE: You can follow ‘live’ in a viewing room how your customers discuss certain topics and derive valuable insights from this. With online groups, you can easily follow everything via webstream.
Creative groups
Creative groups focus on techniques such as creating collages, completion of sentences, association exercises, brainstorming, brainwriting, stimulus photo material, etc. In small groups, ideas are developed, presented to each other and discussed. As a Client behind the Venetian Mirror, you can listen to your customers 1:1.
YOUR ADVANTAGE: You can follow ‘live’ in a viewing room how your customers discuss certain topics and derive valuable insights from this. With online groups, you can easily follow everything via webstream.
Individual interviews, ‘deep explorations’
Expert interviewing in particular require a market researcher who speaks their language and can conduct a profound intensive conversation in a relatively short time (often 1 hour or 1.5 hours). This applies for professionals like oncologists, midwives, pharmacists, engineers, university lecturers or many others.
YOUR ADVANTAGE: Insights into the very specific motivational and needs structures of special target groups (B2C and B2B) so you can address them precisely.
Workshops – in the studio or on site at your company
We create tailor-made concepts for your topics, using proven and state-of-the-art moderation and group techniques: positioning workshops, innovation ideas, target group analyzes, development of personas, formulation of clearly defined concepts, portfolio analyzes and much more.
YOUR ADVANTAGE: Impulses for fresh ideas in the innovation and positioning topics that drive YOUR business.
Shop-alongs, ‚shadowing‘
By accompanying shoppers on site at the POP, “shadowing”, findings on consumer behavior are revealed directly in the supermarket or in the drugstore, “live”. Particularly meaningful in combination with pre and post interviews!
YOUR ADVANTAGE: Valuable information on the visibility and findability of your products on the shelf, on walkways and placement.
Mystery shopping
Qualified mystery shopping provides you with meaningful information on how important opinion leaders (PTAs, pharmacists, sales staff, midwives, etc.) ‘sell’ your product. Detailed conversations in selected outlets on site create a variety of moments of truth for action-oriented solutions.
YOUR ADVANTAGE: Valuable information on the visibility and findability of your products on the shelf, on walkways and placement.
Store checks
Qualified store checks which put the focus on how your product is e.g. is presented in the store, on shelf. A store check in combination with mystery shopping can give you a rounded picture of how your shop window decorations (e.g. in pharmacies) are implemented and how well the pharmacist or PTA in the pharmacy is familiar with your product arguments.
YOUR ADVANTAGE: A current insight into the presence and presentation of your products at the POP, supermarket, pharmacy or drugstore.
Strategic marketing advice ‘Flashlight’
We would be happy to create a marketing and communication technology ‘flashlight’ for you as the basis for clear briefings to your service partners such as design or communication agencies. We also support you with the development, analysis and optimization of marketing strategies, product positioning, communication strategies, competitive analyzes, portfolio analyzes, line extensions and the like.
YOUR ADVANTAGE: You have a comprehensive marketing overview and can formulate a precise strategy and professional briefings for your Agencies and business partners.
Quantitative studies
If necessary, we carry out smaller quantitative studies – in cooperation with well-known specialist institutes – complete with methodological advice, questionnaire creation and programming, implementation and action-oriented analysis.
YOUR ADVANTAGE: With us, you have a market research professional at your side who helps to voice and implement your interests vis-à-vis large institutes.
Work with a wide variety of target groups
Whether B2C (teenagers, best agers, young mothers, LOHASs, chronically ill people) or B2B (quality managers, research & development experts, pharmacists / PTAs, oncologists, pharmacologists, engineers) – Quality Marketing has a connection to a wide variety of target groups.
YOUR ADVANTAGE: You get authentic insights into the thinking and feeling of your target group.
Concepts
One of our special areas: the development of professional concepts, formulated to the point. In this area, my many years of work experience for Procter & Gamble and Beiersdorf are the best training. On request, we can design workshops to generate consumer-relevant concepts and product ideas for you, in your company, with your team.
YOUR ADVANTAGE: Independent, distinct concept ideas, clearly formulated.
Variety of techniques
At Quality Marketing we apply the entire spectrum of classic methods, but also comprehensive innovative methods: projective techniques, collages, jobs-to-be-done, agile working, design thinking approach, co-creation, online diaries, digital homework, community sessions and much more.
YOUR ADVANTAGE: Thanks to our methodical competence, you can discover previously hidden motivations and needs of your target group.
Client satisfaction surveys
Particularly in recent years, it has become even clearer that it is essential to monitor Client satisfaction on a regular basis. A happy Client of today is not automatically a happy Client of tomorrow. Expectations and needs change. So, in order for your company to act in an anticipatory manner: make sure to avoid a gap between your Clients continuously changing demands and your services.
YOUR ADVANTAGE: Happy Clients, today and tomorrow.
New!
Online workshops and trainings
powered by professional tools
*** Make internal meetings effective
*** Give and take constructive feedback
*** Body language for a convincing appearance
*** Consumer psychology
*** Facilitation techniques for focus groups
*** Qualitative consumer interviews
We will also develop a concept for you that has a lot to offer for other topics:
- Always getting to the point
- Interactive features like break-out sessions, whiteboard, mini polls and many more
- Focus on putting theory into practice – role play and much more
- Feedback sessions for optimum implementation of the learning content