Qualitative market research is a matter of trust.
Consumers have to trust and open up to the market researcher. But you, as the Client, must also be able to trust the market researcher that he really understands your consumer. Because this empathy is the basis for unveiling realistic and relevant insights. If you are looking for a market researcher with extensive experience, with heart and mind, then you’ve come to the right place!
In many years of qualitative research for well-known companies and brands, I have been able to speak to and work with countless consumers (B2C) and experts (B2B).
Whether ‘Focus Groups’, whether Individual Explorations ‘IDI’s’, creative workshops, whether face2face oder online research, I work with a wide range of methods and target groups to generate customized messages that will advance your business.
Contact me without obligation, I would be happy to provide you with a methodological suggestion for a market research that will bring you and your business forward.
We work online with Zoom, Go2Meeting, Skype, Google jamboard, padlets and other current online tools.