The most important in a nutshell
• MSc Industrial Industrial and Communications Psychology
• BVM certified
• Broad experience
• Passionate qualitative researcher
• Reliable
• Fast and focused
• Multicultural
• Empathetic
My career
Many years in responsible activities in marketing and product management and above all qualitative market research shape me. My professional positions in Germany and abroad: International advertising Agencies such as McCann-Erickson, Leo Burnett, amadeus travel agency booking software, EPI-3 Healthcare and the like.. In market research, I was able to use my expertise and expand it in my work for clients such as Beiersdorf, Procter & Gamble, Nestlé, Merck Pharma and others.
Continuous training
Being passionate about ‘lifelong learning’, I am always happy to be out and about to make myself a little smarter, in areas such as group dynamic processes, psychological methods, moderation techniques, CRM, social media, use of AI in market research, digital voice recognition, neuromarketing, agile thinking, design thinking, co-creation, digital diaries and many more.
Professional memberships
To be on the cutting edge and to participate in inspiring exchange with colleagues and professionals, I am an active member of
BVM, Federal Association of German Market and Social Researchers e.V.,
Marketing Club Frankfurt, LinkedIn and Xing.
Private activities and memberships
I truly believe that every individual has a responsibility to make a contribution, within his or her personal range of possibilities. That is why I have chosen to become a member of Amnesty International a long time ago. The many years of engaging in all sorts of activities to preserve Human Rights I have given time and effort. But I have received so much more satisfaction in working with truly inspiring people at Amnesty International, united in our common goal to make this world a little better.
Activities: Human Rights Education Workshops in Educational Institutions, public relation events like public readings, concerts and many more.
http://www.amnesty.org
https://amnesty-friedrichsdorf.jimdofree.com/