Expertise

Job background in Germany and abroad

• International advertising agencies

• McCann-Erickson, Frankfurt/Germany

• Leo Burnett, Bogotà/Colombia

• Leo Burnett, Frankfurt/Germany

• Product and marketing management

• EPI-3 Health Care, Frankfurt/Germany

• Amadeus, Bad Homburg/Germany

• Market research

  • Objective Market Research and Consulting

  • Focus group moderator

  • Personal in depth interviews

  • Special consultancy projects

Lifelong Learning

• CRM/Social Media

• Market research techniques and newest developments

• Group-dynamic processes

• Moderation techniques

• Agile working

• Design Thinking

• Co-Creation and Crowdfunding

• Social Media Understanding

• Train-the-trainer

• Psychology (Corporate & Communication)

Special Skills

• Strong conceptual thinker

• Pragmatic approach, action-oriented

• Enthusiastic: intensive involvement in projects

• Strong argumentation, also a good “sounding board“

• Great presentation skills

• Absolutely reliable, high level of quality

• Strong in European languages, English perfect

• Excellent references

Professional memberships

• The association of German market and social researchers:
  BVM Bundesverband Deutscher Markt- und Sozialforscher e.V., Berlin/Germany

• Marketing-Club Frankfurt

• LinkedIn

• Xing
  
  

  
  

Teaching and Coaching Activities

• Lectures on the area of market research at "Düsseldorfer Akademie für Marketing-Kommunikation" (www.damk.de)
  as part of the academical training and coaching team.

• Lecturer at the "Fresenius Hochschule", Wiesbaden
  (University of Applied Sciences)

Back to top