“We have booked Beate for various focus groups with our consumers and are enthusiastic about her professionalism. For us, she is an extremely competent and reliable partner who helps us to answer various questions in a targeted manner. Beate also supported us excellently in training internal employees in the field of extended market research. Thanks a lot for this!“
Petra Resenhoeft, Senior Sensory Manager, iglo GmbH
“We have always had only the best experiences with Ms. Meyer in various OTC projects. Whenever product development required identifying strong niches and optimized positioning options, Ms. Meyer was an absolute added value to complement our internal expertise. Her B2B know-how has brought us decisively further with regard to sales market introduction thresholds in the pharmacy business, as has her precise instinct for the needs of pharmacists and the modern pharmacy business.”
Ralf Bader, Geschäftsführer, BADERs Gesundheit, EPI-3 Healthcare GmbH, Frankfurt
“We have been booking Ms. Meyer for more than 10 years for quality consumer studies with focus groups. We particularly value her highly professional and reliable way of working and the ability to truly understand our brands and target groups. As a result, the preparation process (development of guidelines, screeners etc.) is very lean and goal-oriented. Concerning the group moderation we can always be sure that Ms. Meyer maintains the required neutrality but at the same time knows when to ask appropriate follow-up questions to dig deeper. We unreservedly recommend the services of Quality Marketing, Ms. Meyer . She will continue to be our first choice for market research.”
Svenja Eckernkemper, Marketing Manager, Teutoburger Ölmühle, Ibbenbüren
www.teutoburger-oelmuehle.de
“Over the years, we have carried out various market research projects and workshops with Beate Meyer, each of which has brought us a concrete step further. The projects took place for both accadis University and accadis International School ISB. Ms. Meyer works with great expertise and an excellent feeling for the respective target group, be it University students or families with school-age children. Above all, we appreciate Ms. Meyer’s pragmatism in the sense of ‘How can knowledge not only be generated, but also implemented’. We look forward to further cooperation with Ms. Meyer and can recommend her expertise without hesitation.”
Gerda Meinl-Kexel und Prof. Dr. Christoph Gerda Meinl-Kexel and Prof. Dr. Christoph Kexel, managing partner of accadis Bildung GmbH
www.accadis.com
www.accadis-isb.de
“For many years I have known and valued Beate as an experienced marketing and market research expert and I am pleased that our paths in this area keep crossing. She was an extremely helpful partner in the context of a complicated market research project that involved generating insights within a particularly demanding B-2-B target group. Beate gave excellent strategic advice on aspects such as method, recruitment, interview guidelines and the like. v. m. Above all, her insightful and action-oriented analysis of the findings brought us a big step forward. We can recommend Quality Marketing, Beate Meyer, without reservation to anyone who is interested in in-depth and applicable market insights.”
Arndt Kottsieper, Manager Pearls & Pies, Strategic Marketing Consultancy. Lausanne/Switzerland
www.pearls-and-pies.com
“When it comes to testing new ideas for their consumer acceptance, we are happy to turn to Ms. Meyer – we know from experience that we can gain the best possible insight into the thinking of our customers with her responsible approach.”
Johannes H. Mauss, Head of Marketing & Sales Natural Food, Haus Rabenhorst
“Ms. Meyer guided us through an extraordinary internal workshop day with verve and professionalism, the results of which are a valuable addition to the consumer-generated insights in relation to our brands. We are happy to have made decisive progress in our marketing program.”
Ole Dölling, management, Döllinghareico
“In B-2-B surveys, a special feeling is a prerequisite – a talent for recognizing nuances that are decisive for setting the course. In many of our extensive market research projects, we were able to gain valuable experience from Ms. Meyer, whose precise analysis has helped us define and implement the key factors for a constructive cooperation with our trading partners.”
Marlen Jäkel, Product & Marketing Manager, Sachsenmilch AG, Dresden/Leppersdorf
“In our international projects in particular, it is not only necessary to have a sure instinct, but also to think outside the box and to empathize with consumers in other countries and cultures. Experience has shown us again and again that we are in good hands with Ms. Meyer and that we can always work successfully together to develop new insights and perspectives.”
Agnès Wiegand, Senior Insights Director, Analysis Scent GmbH, Frankfurt